7 Quick Wins for Sales and Marketing Alignment
DiscoverOrg Sales
MAY 23, 2018
Kill lead generation channels that don’t convert. SiriusDecisions points out that first 67% of a buyer’s decision-making process is completed online – in Marketing territory. For others, anyone who downloads an ebook becomes a lead. What about one blog, one webinar, and one ebook download? Retarget cold, dead leads.
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