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Top Sales KPIs for Your B2B Sales Reps

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In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. Customer churn rate measures the rate at which you lose customers, most often in the form of cancellations or non-renewals.

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Top Sales KPIs for Your B2B Sales Reps

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Here are the top sales KPIs for B2B sales reps and the leaders who coach them. This KPI helps the rep understand which discounts are most effective, which can help reach sales objectives faster by attracting prospects with incentives that work. Discounts benefit the buyer and have the potential to increase short-term sales.