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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. Skip Ahead: Newsletter distribution. Newsletter distribution. Top-of-funnel metrics and adjustments. Tracking source to sale.

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The top 9 sales management software tools of 2020

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Or, to keep things perfectly fair, you can also use your sales management software to set up an automated round-robin system for lead assignment, so that leads are distributed evenly across every rep on your team. This clever system keeps your applications in one place , making it easier to manage customers and prospects alike.

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The complete guide to writing much better marketing emails

Nutshell

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. Send tactical messages to prospects that assist their journey through the pipeline and help them convert into customers. Don’t get left behind.

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