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All the things marketers can (and should) be doing with a CRM

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated.

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38 marketing slang terms all marketers should know

Nutshell

The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. People who love your product or services and promote them on their own without additional incentives or requests. People brands pay to advertise to their personal followers.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

Some of the most effective lead generation activities today include digital marketing, cold emails, cold calls, SEO, webinars, paid search, social media, and online advertising. Rented attention is like old-school advertising. For instance: when we have 10 people on the team , or when we have a $XX advertising budget.