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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

Compared to outbound marketing, which relies on activities such as cold calling, telemarketing, purchasing email lists, door-to-door visits, and advertising, inbound marketing is less intrusive. The website used that knowledge to offer us other courses related to the subject. What is inbound marketing and why does it matter?

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Inbound or outbound sales—which one should you focus on?

Close.io

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. In fact, both techniques can be powerful tools for growing a company. Thousands of sales teams around the world use Close as their tool of choice.