Advertising Customer Service Penetration Territories 
Highspot
AUGUST 31, 2021
That said, here are a few types of popular sales models to consider: Inbound sales: This approach focuses on generating demand by pulling buyers to your website using SEO, digital advertising, and content marketing. Here, it would be best to choose a self-service model and double down on customer service and marketing.
Hubspot Sales
OCTOBER 15, 2020
The most notable advantage is that this enhances market penetration for the product. Selective strategies – This is when firms pick and choose different channels for specific products or services. Advertising – Which types of ad (online or off) best support your broader strategy? Or in other geographical areas or territories?
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