Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Inbound Marketing.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JANUARY 14, 2022

Let’s run through a more specific example: Say $500,000 (revenue target) / $10,000 (ASP) = 50 deals. If your typical MQL to win conversion rate is 20%, you need to generate 250 MQLs to land 50 deals. “As a general guideline, your budget should be 20-35% of your gross revenue target.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100