Remove Advertising Remove Direct Mail Remove Policies Remove Tools
article thumbnail

31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Email marketing and list building/management tools. PPC marketing tools.

article thumbnail

What Channels Should Be Part of Your Next Outbound Campaign?

Cience

If you use all the information available through different tools and social media (more on LinkedIn below) on your potential buyers, your next outbound campaign can be enriched with some awesomely personalized emails, which make cold emails feel a little more warm. The Get Noticed Channel: Direct Mail.

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Direct Mail. Direct Sales. Direct Mail is a communication channel where newsletters, catalogs, brochures, and other documents are sent via traditional postal services (such as the US Postal Service) that physically deliver parcels (also called snail mail). Deal Closing. Decision Maker. Demand Generation.