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The Complete Guide to SaaS Sales

Nutshell

Director of Sales & Onboarding at Unbounce. Your advertising budget and the efforts of your sales and marketing teams all impact your CAC. To calculate your CAC, simply divide the total cost of your sales and marketing expenses by the number of customers acquired in the same period. .” Jane Van Sickle , Sr.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Sales Differentiation. Sales Engagement. Sales Engagement. Sales Enablement. The Sales Enablement Playbook. Enablement Mastery. Coaching Salespeople into Sales Champions. Sales Manager Survival Guide. The Ultimate Sales Machine. Sales Enablement. SPIN Selling.