Remove Advertising Remove Groups Remove Outbound Remove Outside Sales
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Inbound or outbound sales—which one should you focus on?

Close.io

Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Pros & cons of inbound sales.

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Quantifying Sales & Marketing Maturity

OutboundView

The existing sales and marketing leadership was really struggling with everything from top of funnel lead generation to building the right org structure. The majority of VCs , M&A Groups, and Private Equity Firms aren’t spending enough time factoring sales and marketing maturity into potential and existing investments.

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B2B Marketing Guide

OutboundView

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. When a new VP of Sales is hired, that is a good time for our team to reach out and discuss their lead generation strategies, because they’re typically reviewing new sales processes. List Building.