Advertising Incentives Objections Selling Skills 
The Sales Hunter
OCTOBER 17, 2013
When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.
Delicious Sales
MAY 2, 2012
Advertising (694). Selling Skills (528). Incentives (379). Objections (1892). Advertising (694). This executive was frustrated by poor sales and felt that the sales managers could be doing more to meet sales objectives. agree that the sales manager’s goal is to meet or exceed sales objectives.
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