Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix
SBI
JULY 21, 2020
Sustained ROI requires an obsessive focus on understanding a prospect’s sentiment, wants, needs, and timing, and only then, delivering relevant and valuable experiences. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. You’ll always be off message.
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