Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix
SBI
JULY 21, 2020
Marketing needs to target intelligently in order to design conversion and revenue-optimized buyer journeys; however, a lengthy sales cycle makes it problematic for the sales function, which is measured on tight quarterly goals, to sustain steady engagement. We were able to attribute nearly $10M in closed revenue from this campaign alone.
142 
Let's personalize your content