How to Check the ROI of Your ABM Strategy
Sales Hacker
JULY 15, 2021
Identify your pivotal northern star metrics. These key performance indicators (KPIs) span the entire sales funnel and include: Top-of-the-funnel KPIs. Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Pinpoint your key metrics.
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