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Responding to the Digital Sales Shift

Sales and Marketing Management

We realized that for the foreseeable future, instead of having 12 field people and 10 inside, we really had 22 inside sales reps. Learning to manage sales virtually versus the way we’d done it historically was going to be a learning curve,” Kavadellas said. A comprehensive content marketing strategy is a must.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

We realized that for the foreseeable future, instead of having 12 field people and 10 inside, we really had 22 inside sales reps. Learning to manage sales virtually versus the way we’d done it historically was going to be a learning curve,” Kavadellas said. A comprehensive content marketing strategy is a must.