Responding to the Digital Sales Shift
Sales and Marketing Management
DECEMBER 14, 2020
Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Andres Lares, managing partner at Shapiro Negotiations Institute, agrees that virtual sales calls require more extensive pre-call planning so reps can be on point.
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