Book Review: The Gamification Revolution
SBI Growth
MAY 29, 2013
The book, The Gamification Revolution , by Zichermann and Linder, discusses how to leverage game mechanics to beat the competition. The concept of gamification is catching on in B2B sales and marketing. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). Let’s go” several times.
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