[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Revenue and risk management benefits may be lost on procurement professionals, given their remit and their incentives, so focusing on hard costs with them, while not giving up on other value drivers is usually a good idea. Our airline furniture is better designed, more comfortable and 20% lighter. Too good to be true?
20 
Let's personalize your content