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Infographic: How sales has evolved since the Mad Men era

Velocify

In the 1960’s Don Draper from the popular show Mad Men and his colleagues at a fictional advertising firm on Madison Avenue were the center of the marketing and sales universe, controlling all channels of influence. Today marketing and selling is a two-way dialogue with buyers, one that includes many layers of influence.

Leads360 111
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SalesProCentral

Delicious Sales

Sales (12918). Marketing (6398). Sales Management (2614). Inside Sales (849). Outside Sales (81). Leads360 (168). An example might be an analysis or testing process. Brian, CMO of Lattice Engines, recently presented a session on predictive analytics at the Inside Sales Virtual Summit.

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Mad Men Era: 3 Timeless Sales Techniques

Velocify

Regardless of what your company sells, if you’re selling to a business that sells to other businesses or consumers, it is crucial to know the customers or markets that drive your customer’s business. your sales efforts should speak directly to the issues that are top-of-mind.

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‘You’ve got mail’ – 3 tips for more effective email in selling

Velocify

Here are three simple tips to consider when implementing email into your sales process: While it may seem obvious, make sure to capture a prospect’s email address through your web forms or when on the phone. Recent Leads360 research shows that nearly 20 percent of all lead records don’t include an email address.