Here’s How COVID Changed the Best Time to Make Sales Calls
Zoominfo
APRIL 16, 2022
In today’s environment, it’s getting harder to connect with prospects on a cold call. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020. Best Time of Day to Call Prospects Connection rates are highest late in the workday — 4-5 p.m.
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