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[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

LeveragePoint

Is an individual stakeholder a decision-maker, a key recommender, a champion, an organizer, an evaluator, an influencer, a user or a gatekeeper? Product managers tend to take a technical, operational and analytical approach to new alternatives. Our software improves the productivity of your average R&D user by 10 minutes a day.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. But change is hard and change management can take time and aligning incentives is a must. When you succeed, LinkedIn gives you more so that's definitely incenting the right behaviors!