PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox
Sales Hacker
MARCH 9, 2021
And I knew him because he started Aprimo and was the CEO of there. We used to do a lot of direct mail, but direct mail, got a little bit more complicated last year to get in front of people too. But now, our product lead is our funnel. One of them was Bill Godfrey, one of the founders of Lumavate.
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