Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
Sales Hacker
AUGUST 16, 2019
Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” Transparency. Timing . …
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