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Aprimo

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PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

MARCH 9, 2021

The power of a coffee meeting: How Stephanie amped up her career [6:33]. The power of a coffee meeting: How Stephanie amped up her career [6:33]. And I knew him because he started Aprimo and was the CEO of there. We started as a sales-led, traditional model, SDRs and reps, and the whole schedule-a-demo-book-a-meeting approach.

Lead Rank

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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

AUGUST 16, 2019

One of my most embarrassing executive meetings was one where the Head of Sales and I both came into a meeting with our own set of numbers, neither of which really tied out because we were operating in different silos with our own systems. Invest in RevOps to optimize your resources. We both looked liked idiots. .

Top of Funnel

Top of Funnel Intent Signal Marketing Account Based Marketing

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

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