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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

APRIL 15, 2011

Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Manticore Technology.

Manticore 217
Manticore Pipeline Marketing Lead Rank 217
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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.

Top of Funnel 37
Top of Funnel Funnel Manticore Pipeline 37
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