The Pipeline ? How Marketing Can Help Sales After the Handoff
The Pipeline
APRIL 15, 2011
Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. About Jeff Erramouspe.
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