What is B2B sales? A top guide to business to business sales, process, strategy, and examples
PandaDoc
JUNE 11, 2024
B2B sales, or business-to-business sales, describe the complex process of delivering products, services, or SaaS to another business. Compared to B2C (business-to-customer) selling, B2B selling is much more complex. You can reach customers via new channels, such as Linkedin, wholesale marketplaces, and industry events.
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