Remove B2C Remove Demand Generation Remove Direct Mail Remove Prospecting
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Demand Generation. Direct Mail. Direct Sales. Base Salary.

Lead Rank 100
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Deploy the Marketing Team: How ABM Can Take Sales to the Next Level

Sales Hacker

A good ABM marketer is always willing to step in when a deal is floundering to provide just the right piece of content, field event, direct mailer (or perhaps a cannonball) to get a prospect interested again. Direct mail. If your prospects are showing interest in what you can provide to them, they stay on the list.