Deploy the Marketing Team: How ABM Can Take Sales to the Next Level
Sales Hacker
JANUARY 6, 2021
Direct mail. With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization. Keep in mind that 73% of B2B buyers want a personalized, B2C-like buying experience. Email marketing.
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