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“Intelligent Leads”

Partners in Excellence

Marketing automation tools have come a long way in helping us engage, nurture, and develop relationships with prospects. The content management strategies that go along with these tools are critical in informing, educating and developing the customer. But leading organizations are changing this. Please click here.”

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Jake Sorofman: MetaCX is really a way for suppliers in this case, B2B SaaS companies, digital enterprises, to better align with their buyers around a shared definition of value. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.