The difference between a product-led, sales-led & marketing-led approach
Close.io
AUGUST 30, 2019
In the last few years, there has been a radical shift in the way people use and buy software. When a software company chooses product-led growth as its go-to-market strategy it means that: It relies on product usage and customer experience to acquire new users, retain its existing ones and expand its user base. Image source: Marketo.
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