article thumbnail

18 essential sales KPIs: What to measure and how to track everything

Close.io

If your campaign costs $15 per lead and results in a sale of a $20+/month product, you’ve got a winner. Now, let’s say you’re a SaaS company with an inside sales team and an average conversion time of 60 days. Who benefits the most from understanding this sales KPI? As always, context is king.