The power of incentive programs lies in their structure
Sales and Marketing Management
SEPTEMBER 7, 2018
Author: Tim Houlihan The best incentives have open budgets, meaning anyone who qualifies can win. Open budgets tend to lead to improved morale due to the general ability for reps to feel like they have a chance at winning and that will lead to more sales. For an outside route-sales-driver, that might be three to six weeks.
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