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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. If you’ve been in sales for a while, you will find yourself saying, “I haven’t been doing that,” or, “I knew that! Our sales suffer. Our bank account takes a hit.