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A Guide to Marketing Automation

Zoominfo

As you do your research, identify which vendors are known for providing the best customer service. Successful marketing automation implementation requires that the right personnel be involved from the start. Consider lead routing, personalized content creation , lead scoring, email segmentation, and more.

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

As you do your research, identify which vendors are known for providing the best customer service. Get the right people on board Successful marketing automation implementation requires that the right personnel be involved from the start. Far too often organizations will appoint one person to execute automation efforts.

Marketing 113