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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Identify accounts using intent data These days, the average B2B buyer is 67% of the way through the buying journey before seeking out a salesperson. Source This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce. ReachForce Never worry about old or inaccurate contact data again.

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Sales Says Your Leads Suck: Here’s What To Do About It

SugarCRM

In fact, ReachForce has found that sales ignores 50% of marketing leads. And the more decision-makers you can pass off to your sales team, the better, as it’s those buyers who ultimately have the final say when it comes to closing the deal. It’s enough to make your head spin. And trust us, the divide matters.