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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

The most important thing about any go-to-market approach is the buyer and the buying process. auto buyers spend about 13 hours online researching and browsing models prior to making a purchase, and only about 3.5 Buyers can gather much pre-sale information via an online search. Buying a car is an example. Power study, U.S.