Buyer Demand Generation Inside Sales Marketo 
Sales Hacker
OCTOBER 7, 2021
Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Be yourself; you are a woman in sales; don’t try to be a female salesman. Be yourself!
OnePageCRM
MARCH 2, 2017
Aligning sales and marketing requires commitment from both. Marketing and sales need to agree the criteria for what defines a Marketing Qualified Lead (MQL) versus a Sales Qualified Lead (SQL). Only 44% of companies have formally agreed on the definition of a qualified lead between sales and marketing. Sales roles.
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