The difference between a product-led, sales-led & marketing-led approach
Close.io
AUGUST 30, 2019
Give them the right incentives to keep using your product. In these companies, users—who are usually not the buyers—don’t have the time or willingness to use new tools. An example of such a product is Marketo. Image source: Marketo. Marketo is a marketing automation tool that focuses on enterprise businesses.
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