Sales Insight into "No-Brainers"
Customer Centric Selling
JULY 30, 2014
Image courtesy of Imagery Majestic at FreeDigitalPhotos.net. Looking back, many no-brainers didn’t close. As described in Chapter 4 of the second edition of CustomerCentric Selling® , seller opinions about forecasting opportunities are unreliable. It reflects an attitude of: Why wouldn’t they buy?
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