CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Mystery shops – what is the team utilizing today to help increase their competitive position. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), If you can’t measure it why start? You’re probable at approx.
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