Case Study Pharmaceuticals ROI Trade Show 
Zoominfo
OCTOBER 31, 2019
Email marketing generates the highest ROI of any marketing activity: 67% of businesses list email as their top earner, dollar for dollar. Here’s a sample workflow that I offer my sales development reps: When I start my day, I should get specific: “Today, I’m going to focus on VPs of Information Security at pharmaceutical companies.”
Zoominfo
OCTOBER 31, 2019
Email marketing generates the highest ROI of any marketing activity: 67% of businesses list email as their top earner, dollar for dollar. Here’s a sample workflow that I offer my sales development reps: When I start my day, I should get specific: “Today, I’m going to focus on VPs of Information Security at pharmaceutical companies.”
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