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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

As a business grows, so will its lead generation channels and strategies. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. This lets you automate leads across your customer journey and manage them for better conversion. Lead Catcher feature.

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The Elegant 4-Step Process Any Rep Can Use to Ask for Sales Referrals (PLUS Templates)

Sales Hacker

Sometimes customers will be so happy with your product or service that they’ll share it naturally, without your prompting. This is why customer service and success should be a primary sales priority. In this playbook, Harris uses Sendoso for direct mail and Pardot for automated email.

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