Highspot

FEBRUARY 29, 2024

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Hubspot Sales

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Work Out Kinks While a go-to-market strategy isn't guaranteed to prevent failure, it can help you manage expectations and work out any kinks before you invest in bringing a product to market.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Jennifer is a thought-leader and expert in growing sales, inside sales, renewals, channel sales, sales operations and marketing organizations. Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130