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5 Core Lead Management Features Your CRM Needs

SugarCRM

For more complex demand generation tasks, your CRM should empower your Marketing department to run multi-channel, multi-phase drip nurture campaigns. Additional lead-related reports can provide visibility into the top-performing campaigns, so marketing heads can spend to optimize return on dollars invested.

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How to Reduce the Creep Factor on Paid Social

SugarCRM

In my last post, we examined the importance of defining a tailored nurture and scoring strategy in conjunction with launching any new demand generation Content Syndication program. Next up I’ll dig into one my favorite channels, Paid Social. It’s one of the primary channels we leverage in our marketing programs.

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