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What is a landing page and why does your marketing campaign need one?

Nutshell

Another option may be getting users to provide their email addresses to receive your company newsletter or a one-off digital download like an ebook. You would usually promote this landing page link through social media, email, and PPC campaigns linked to your overall marketing strategy.

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

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7 Tips for Automating B2B Lead Generation

Sales Hacker

This digital shift presents a lot of opportunities that may be converted into sales. When you’re trying to create a marketing plan or a successful sales campaign , your audience must be your main focus. Carefully organize and analyze your customer and sales data. Now, it is increasingly difficult to conduct “business as usual”.