Close.io

AUGUST 30, 2019

Give them the right incentives to keep using your product. Let’s use Slack as an example. Some examples of a meaningful outcome are: Sending the first email campaign to a number of subscribers (Mailchimp). Creating the first channel and communicating with your colleagues (Slack). An example of such a product is Marketo.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Sales Hacker

FEBRUARY 2, 2024

In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” For example, if the value of marketing is: Building and evangelizing the brand of the company. Listen to Udi Ledegor’s story about it on Demandbase’s channel. In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

Lead Rank 91

Lead Rank Revenue Marketing Qualified Lead Marketing 91

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Channels provide a central place to crowdsource ideas, ask for project updates—or simply lighten the mood with a few well-timed GIFs.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178