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Data Consolidation: Seeing the Big Picture in Your Sales Process

SalesLoft

All the possible data, analyses, and metrics are coming from different tools in different formats with different levels of trust, making the big picture feel like a jigsaw puzzle with lots of pieces missing. How do accountants do it? Here’s a little more on the four Vs and how to use them when thinking about customer data.

Data 52
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From Demo to Conversation

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. An alternative to buying a list is building one. It’s emotion-based.