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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. This strategy requires that a business’s sales and marketing teams work more closely together. Instead, focus on what roles people have within a company.

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Sales Says Your Leads Suck: Here’s What To Do About It

SugarCRM

In a perfect world, marketing and sales would be the best of friends. Far from it, the divide between marketing and sales has been a hot topic of discussion for years now. It’s a story we’ve heard over and over again: Marketing works hard to generate new leads, but the sales team doesn’t appreciate that effort. Perhaps there is.