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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Sustained ROI requires an obsessive focus on understanding a prospect’s sentiment, wants, needs, and timing, and only then, delivering relevant and valuable experiences.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Create your ideal customer profile(s) and automatically find leads from a proprietary database of 400 million verified prospects. Bombora Know what your prospects are thinking.

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. As far as I know, these solutions initially focused on tedious or redundant tasks — from sales prospecting to contract signing. Improve prospecting workflow and outcome.